How the mighty fall. MySpace was not so long ago the go to place for social networkers. But that was an age past in web trend years. Facebook, with it’s simple and unclutered design and intuitive features is now the place to be.
But MySpace was never really invented with Social Networking for the masses in mind, so should they be disappointed to have lost the Social Networking crown to Facebook?
Sometimes you have to remember where you came from and return to your roots. And for MySpace, that is Music.
Since their new CEO, Owen Van Natta, took over last year, it has been clear that is exactly what MySpace are doing. Their new focus… to be the undisputed online platform for Entertainment.
They have definitely been making some very clever decisions, like bringing Gaming into the Mix and implementing Facebook Connect. The latter is further proof that they have given up on competing with Facebook in the personal profile space and instead opted to focus on music, films and gaming and leverage Facebook traffic to bring consumers into MySpace.
But they are missing a massive trick….
What is the single best feature on display in a MySpace page? The thing that we all go straight for when we click through to a bands profile… The Music Player.
That MySpace Music Player is to music, what the Youtube Player is to video. With one massive difference. You can take the Youtube Player with you into Blogs, Websites, Facebook, MySpace… everywhere, but the MySpace Music Player is not embeddable!
MySpace, are you mad?
I’ve been getting asked to write quite a few band reviews recently, and the place I generally go to to get a feel for their music is MySpace. Yet when it comes to giving my readers a sample within the post, it is services like Sound Cloud that provide me with the ability to embed tracks onto my page.
Why would you not want to make your best feature available outside of your site, MySpace? Don’t you want traffic from blogs?
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3 Comments
dave June 04 2010 20:00 pm
Yep - MySpace could be taking up a lot of valuable web real estate, for free. Can't they see that?
Thanks for the comment Jim, and welcome along! Great idea for a business by the way!
Lee McAndrewJune 6, 2010 7:19 pm
I personally lament the drop in popularity of MySpace. The contrast for me is that Facebook is more geared towards people you know, whereas MySpace is more geared towards people you don’t. Unlike Facebook, strangers on MySpace didn’t seem to get offended if you tried to add them as a friend. I quite enjoyed the idea of communicating with people that I wouldn’t have met otherwise.
Also I confess to being an RPer (a roleplayer, somebody who creates fictional accounts on social networking sites) and what annoys me is that, again unlike Myspace, Facebook is very hostile to RP accounts, treating them all like trolls – even the ones that aren’t deliberately causing trouble. Often people with perfectly inoffensive profiles end up getting deleted just because they’re a fictional character and do not display the creator’s true identity.
For all of its fancy features, Facebook takes itself way too seriously.
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JimJune 4, 2010 1:50 pm
Great point!!! I would use the heck out of an embeddable sound clip player for my guitar business.